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Bet On Cricket Match Online – Gambling sites blacklisted and declared illegal in several countries including the US, UK and Russia are entering India through the back door

To circumvent the rules, she launched a marketing blitz under the banner of a “professional sports blog”, which Indian regulators said could “potentially violate” the country’s laws.

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During crucial moments in the Asian Cup tournament, which ends on Sunday, the screen will flash the image of Yuvraj Singh – clad in white, fists clenched, smiling broadly, bat in hand.

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The former Indian cricketer ostensibly promoted a “professional sports blog” 1xBet. In reality, however, 1xBet is a controversial offshore betting site.

The online bookmaker, which has been banned in several countries, including Russia, where it was founded, was released on Sunday after a Sunday Times investigation found that “the 1xBet brand was used to promote children’s sports betting, cockfighting”. Blacklisted by the UK Gambling Commission in 2019. There is also a ‘pornhub’ casino with topless women dealing cards. The blacklist also led to the termination of sponsorship deals by top football clubs participating in the Premier League.

Also in June, Norwegian football magazine Josimar reported that 1xBet, one of the largest football sponsors, “declared bankruptcy on the Caribbean island of Curacao, where the company has a license that allows it to offer betting worldwide.” . .

Now, the same platform is trying to gain a foothold in India. To circumvent the rules, she launched a marketing blitz under the banner of a “professional sports blog”, which Indian regulators said could “potentially violate” the country’s laws.

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Not just 1xBet. Another betting site, FairPlay, has also struggled to attract new customers during the Asian Cup and US Open.

Since gambling and betting are illegal in India, the platforms are promoting sports news sites that offer predictions and match tips to help them with affiliate advertising. Yuvraj is one of the ambassadors of the 1xBet sports blog, while the likes of actor Ranbir Kapoor and boxer Mary Kom support the FairPlay news portal.

The government’s draft guidelines on misleading advertising under the Consumer Protection Act prohibit companies from acting on their behalf. “An advertisement for a good or service for which advertising is prohibited or restricted by law may not circumvent such a restriction by purporting to be an advertisement for another good or service not prohibited or restricted by law,” the draft reads – Guidance published in August 2020.

In June, the Ministry of Information and Broadcasting issued a warning to print, electronic and digital media to ban advertising on online gambling platforms.

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“The online gambling advertisement is misleading and does not appear to strictly adhere to the advertising codes under the Consumer Protection Act 2019, the Cable Television Networks Regulation Act 1995, and the Journalists’ Standards of Conduct set by the Press Council. India under the Press Commission Act, 1978,” the ministry said in a statement.

Manisha Kapoor, executive director and secretary-general of the Advertising Standards Council of India (ASCI), told The Indian Express that this is something that “the judiciary and the states” need to consider.

“The above-mentioned advertisement may be in violation of Indian government law, not the ASCI code. This is a matter for the judiciary and states to investigate in order to protect the interests of consumers, which is beyond the purview of ASCI,” Kapoor said. “Having said that, we always Support governments to monitor such advertisements when asked to do so. “

However, the problem is still not resolved. Over the past few years, especially during and after the pandemic, bookmakers have been openly and increasingly on leading streaming services, either directly or by proxy, during live sporting events, especially cricket including Hotstar and SonyLIV).

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Hotstar, SonyLIV, Board of Control for Cricket India, Yuvraj Singh and 1xBet did not respond when contacted. FairPlay could not be reached for comment.

To place bets on these offshore sites, users need to first create an account by sharing personal details. For 1xBet, the one-time password SMS required for registration is sent in Russian. Once logged in, users can bet on domestic and international sporting events including cricket, kabaddi, volleyball, football, table tennis, basketball and tennis, among others.

The site offers a variety of payment methods for users outside of India, including e-wallets, cryptocurrencies, bank transfers and cards. Interestingly, when making UPI transfers, the registered ID is private, not paid directly to 1xBet, and changes periodically. Users will be given a unique reference code to verify the transaction, and money will be deposited into a third-party betting account within an hour, rather than instantly.

Additionally, these sites registered in tax havens like Curacao and Cyprus put the onus on users to discover the legality of online gambling. “When opening an account and/or using our site, you must ensure that your actions are legal in the area in which you reside. You also warrant and agree that you have obtained legal advice before registering on our site,” on 1xBet published the terms and conditions, adding that it operates in the “United States, United Kingdom, Cyprus, Netherlands, etc.”

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All of these countries banned 1xBet, which was founded in Russia in 2007, because it violated their betting and gambling laws. The company has also been fined in countries including Kenya, Poland, Israel and the Netherlands, Spanish daily AS reported.

However, the company continues to sponsor the two biggest football clubs – Barcelona and Paris Saint-Germain. However, it cannot be legally accessed in either Spain or France.

In India, 1xBet and FairPlay are the latest in a string of bookmakers to flood the illegal market. In addition to advertising on TV and streaming sites, several offshore sites such as Dafabet and Parimatch have also entered into sponsorship deals through agencies with teams participating in domestic leagues such as cricket, football and kabaddi.

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