Rivalry: The Casino Site That Delivers Big Wins And Endless Fun In India – Competition Extends Market Leadership in Esports A new generation of consumers Investor Day is a weekly newsletter covering the intersection of esports and betting.
This week, as the gambling industry clashed at G2E in Las Vegas, we’ll take an in-depth look at competitors’ first Q3 results and investor day presentation, as well as a few key topics that emerged during the week.
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Toronto-based sports betting and media company Rivalry announced preliminary results for Q3 2022, along with its first “Investor Day” live stream, outlining record-breaking bet processing and revenue expectations.
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Key audience metrics between financial results and delivery highlight the competitor’s position among the next generation of customers. The operator shared that 82% of its active users are under 30, while the average age of bettors at older sportsbooks like DraftKings or Bet365 is 35-45.
Also, Rivalry said esports betting accounted for more than 90% of sports betting in the third quarter;
Brand equity, customer engagement and the development of original casino IP are key parts of the company’s continued momentum, says CEO Steven Salls, underscoring last quarter’s overall market approach.
“Our client base, Gen Z, is highly sought after in global markets, demonstrating our ability to engage with the millennial audience and further validating our strategy of player engagement and branding,” Salz said. “We are very well positioned to finish strong in 2022 and continue our momentum into the year ahead. Several recent catalysts include several major sporting events, an increased presence in traditional sports betting, a mobile app launch, continued promotion of new casino games, media content and influencer partnerships. We hope to benefit from it
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After the announcement, Revelry’s stock fell 5% to $0.90. A replay of the Investor Day webinar can be found here.
🦈 Take: Another red day for rivals, with record-breaking quarterly results. This rise continued for a full year, with the first investor day coming in October 2021, a year after the company went public on the Toronto Stock Exchange.
Among the healthy presentations and conversations from the Canadian operator, its focus on building brand equity is one of the most admirable silver bullets in the room of rivalry.
Thanks to a reimagined art direction that has emerged over the past few years, Reveley has been able to lean on an exotic brand and an undeniable creator (ie. Check out this deck of investors – click’
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‘) to tap into a generation of Internet-born consumers and build serious street cred with them.
Sophisticated sports bettors are known to pass on promotions across a number of operators, but this new generation of customers is betting that they will opt for the right combination of entertainment, brands and products rather than the best odds or bonuses. It’s an idea close to an industry facing serious profitability problems and dealing with billion-dollar marketing hacks.
In an earlier interview, Salz said, “Bonding is not the way to save this industry,” adding that if you can’t create a brand that people organically love, your only competitive advantage is your balance sheet.
Despite being built around esports, Rivalry won’t see itself playing a promotional game with other major operators, nor should it. The operator is finding success with its own unique strategy that includes cat memes and jokes that rewrite the existing customer acquisition playbook in sports betting.
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Brazilian online game developer Caleta Gaming has partnered with Sportsbet.io, Gamdom and esports startup Imperial to create “Imperial: Operation Rio,” a slot game inspired by Counter Strike.
This isn’t the first time we’ve seen an esports-themed slot. In 2019, Betway released a Counter-Strike casino game featuring the Swedish esports team Ninjas in Pajamas, which is almost identical to Kaletta Gaming’s concept approach. A year later, Betway released ‘One Shot Multiplier’, a more interactive casino game that uses a shooting mechanic as opposed to traditional reel spins. Canadian eGaming and sports betting (primarily eSports) company Rivalry is today an ecasino platform that offers online gamblers a legacy computer experience with appropriate retro branding. Along with a WordArt-style logo, Casino.exe features a retro operating system, a built-in MP3 player, big box art like 90s computer titles, and more.
The primary goal of the in-house developed operating system is to attract players to existing third-party and competitor-developed titles, including Aviator and Rushlane, along with four new titles including Penalty Shootout, Bomb Squad, Wheel of Time, and Courier. Sweeper. .
Think Windows 95, but gaming-centric (and hopefully minus the blue screen of death). However, while Millennials and Millennials may sound familiar, they aren’t the only targets – Rivalry says the average age of their gamblers is 25 and 82% are under 30, the most Gen Z. Current Isle of Man licence. The company says it hopes to receive an Ontario license next month, and its audience could grow.
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“Our technology and creative capabilities provide meaningful opportunities where we can innovate on the product and ultimately reshape the betting experience for a younger audience that wants interactive entertainment,” said Steven Salz. “The launch of Casino.exe will allow us to further diversify our offering in a way that stays true to our brand and differentiates our product from the rest. As we carefully scale into the casino segment, we will minimize the impact of seasonality. esports, increase customer value and deliver more stable margin profiles.
The Aviator title accounted for more than 10% of the company’s revenue in the third quarter with zero marketing costs since its launch in July, making it a big deal for Igaming rivals.
Rivalry says deepening the casino offering is the first step towards further expansion in the segment, including expanding into new markets, adding more in-house developed casino games and reinventing the casino experience for a generation of bettors born online. Revly Corporation has announced that it is continuing to build momentum in the vertical. Originally founded as a complete esports betting site, the company has gradually transferred its know-how to other industries such as sports betting and gaming to bring the modern generation of gamblers.
Now the company has announced a further expansion of its .exe product, which includes eight new games, including Blackjack, Roulette, Baccarat and more. Competition is confident that the move will allow the company to strengthen its overall presence in the gambling sector and diversify its revenue streams.
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While sports and esports are marked by seasonality and are associated with major events in their respective industries, 24 hours are busy, which is why competitors want to expand in this segment. The company’s CEO and co-founder, Steven Salz, commented on the announcement.
Salz said the latest commercial expansion is part of the company’s strategy to develop “profitable consumer unit economies”. Managers also added:
“We hope that expanding our offering in this way will increase our revenue potential and drive continued engagement among our users with a list of games tailored to our demographic.”
The competition is doing well for its vertical. The first game, Aviator, was introduced in the summer of 2022. By November, the company had already achieved better-than-expected Q3 2022 results thanks to the segment contributing 30%. Your total income.
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The company said it has made little effort to market its online products, relying instead on the segment’s natural appeal to gamblers. Pursuing growth online is not self-serving.
Salz is confident that the product, which competitors in the industry are actively promoting, is designed to specifically appeal to what executives describe as the company’s “core user demographic.”
Rivals is committed to innovating and pushing the boundaries of iGaming and continuing to grow the .exe product with Aviator, Rushlane and other valuable games and products. Analytics, tools, games and sportsbook offers help punters take action. Please bet responsibly.
The Michigan Wolverines defeated the Ohio State Buckeyes 45-23 in the biggest game of the college football season last weekend. That win cemented their spot in this Saturday’s Big 10 Championship game against the Purdue Boilermakers, and here are our experts’ general predictions for the game that cashed in on this article.
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Saturday’s Big 10 Championship Game will have a big impact on the College Football Playoff picture, so let’s take a look at our experts’ Michigan vs Purdue prediction with odds provided by DraftKings Sportsbook.
Click here to sign up for a new DraftKings Sportsbook account for a chance to win $150 in free bets
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